Details on "BABY LONGHORN - RAISING TOMORROW'S UT FAN TODAY!"

Baby Longhorn uses officially licensed footage of Longhorn sports, mascot, marching band and campus attractions to expose children to the University of Texas in an exciting and playful manner.

Marginal viewing for infants. Geared for UT alumni and football fanatics. Mixes kids concepts such as numbers and marching band music while taking adults on a trip down memory lane. Rough ball playing could be frightening to infants. "Incoherent melange of screaming adults, toddlers and noise."

Held their attention only for short segments. When it came back on they sat down to watch more. They talked to the screen, danced to the music, and talked about what they saw on the screen. Enjoyed listening to the band music and liked the "cows." One child responded to the number exercise.